Preparing Effective Business Plans
2nd Edition
An Entrepreneurial Approach
eISBN-13: 9780133773620
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For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning ExperienceThis text will provide a better teaching and learning experience—for you and your students. Here’s how: Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
Sold By | Pearson Education |
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ISBNs | 0133506975, 9780133506976, 0133773620, 9780133773620 |
Language | English |
Number of Pages | 288 |
Edition | 2nd |